Qiwi is the newest eWallet out of the three largest Russian eWallets. While the brand (with its kiwi bird logo) first appeared in 2007, the company was far from being a small start-up; Qiwi was in fact launched by the OSMP Group, the largest Russian cash terminal network, active since 2004. Qiwi is branded as a payment service for a wide range of everyday payments, from mobile phone top-ups to utilities and credit payments. The service's major competitive advantage lies in its wide availability in both the offline and online worlds. Qiwi's offline presence is considerable with over 200,000 cash terminals operated by OSMP, its owner.
In 2014 Qiwi Wallet has successfuly performed an IPO on NASDAQ.
The major difference between Qiwi and other eWallets is that Qiwi accounts can be easily accessed via a wide network of cash terminals and via any smartphone. The eWallet can be topped up using street cash terminals, bank transfers, money transfers, credit cards (with some limitations for cards issued by foreign banks).
Transactions are conducted in Russian rubles. Payment methods available for Qiwi merchants/eWallet account top-up methods Credit cards (Visa, Visa Electron, MasterCard, Maestro, JCB, Diners Club, American Express)Bank transfersTransfers from mobile operator balances (MTS)Cash terminals (free top-up for Qiwi Wallet)Money transfer networks (Contact, Lider etc) Payment methods supported for funds withdrawal Bank transfersMoney transfer networks (Contact)Other eWalletsPrepaid cards (plastic and virtual issued by Qiwi Bank) Qiwi
Over 20 supported payment methods
200,000 payment kiosks in Russia for free cash top-up in Russia, Kazakhstan, Ukraine
Over 20,000 merchants
7,600,000 active eWallet accounts (total of 47 million registered accounts)
$2.2 billion annual volume (2011)
106 million transactions (2011)
QIWI is a leading payment provider brand in Russia and on the territory of the former USSR. It is the biggest and most widespread provider on the Russian market of swift payments, offering a wide range of convenient payment means altogether with high-level security and easy user-friendly interface. The tropical bird QIWI, which is the symbol and official name of the company is well-known and trusted all over the Russian-speaking countries.
The brand QIWI appeared on the market on Aprill 22, 2008, launching a revolution in instant payment industry. Since then QIWI has been a leader and rolemodel in the sphere, evolving from an end-user-oriented payment solution to a major multu-branch payment service. With the help of QIW,I users are able to pay swiftly and directly to 70000 registered service providers, among which are state organizations, utility services, mobile network operations and various shops and retailers. QIWI operates in 8 countries: Russia, Kazakhstan, Moldova, Romania, Latvia, Belarus, the USA, Brazil, Jordan. QIWI is also available on franchise agreement in Kirgizstan, Turkmenistan, India, Malaysia and some Latin American countries.
QIWI currently encompasses an audience of 70 million people, providing a multiple choice of convenient and accessible tools for effectuating all kinds of regular and requisite payments.
The options are:
1) QIWI KIOSKS and TERMINALS: user can deposit and pay cash via the terminal, which does not even require a QIWI ID, only a functioning phone number. (In case a merchant makes a refund or a payout, QIWI creates an account for this person, based on his\her phone number.
2) QIWI WALLET: user can pay any place any time withdrawing money from his\her internet wallet attached to a credit card ( details remain secured) and a phone number. The wallet can be replenished by credit card or depositing cash in the terminal.
Due to successful cooperation with Visa, QIWI is also able to provide the following payment solutions:
3)QIWI VISA VIRTUAL: user can carry out payments for a wide range of services in the internet using a prepaid virtual card.
4) QIWI VISA PLASTIC: user can pay both online and offline with an actual plastic card, issued by QIWI bank.
The brand QIWI is an exceptional insant payment platform, because it is the most widespread and reliable in Russian-speaking countries, guarantees top-notch technlogy and high level security and has an amiable cutomer-oriented face.